Creating the environment for creativity to evolve is a key responsibility of leaders

"The greatest enemy of creativity is common sense."

- Pablo Picasso

 Creativity as a success factor in competition

Ed McCabe, who shaped the advertising industry in the 60s and 70s of the last century, believed creativity was one of the last legal ways to gain an unfair advantage over competitors. The ability to see and do things in new ways is more important today than ever. This applies to the establishment of new business models as well as the adaptation of established companies to changing environments.

Your boss thinks you should see a doctor when you share that you have a vision? In a world of constantly new challenges, ever shorter innovation cycles and new business models emerging, that belief should change quickly.


Ethics

"Because power corrupts, society’s demands for moral authority and character increase as the importance of the position increases."

- John Adams

 Entrepreneurial disasters due to lack of character

There is no shortage of bad examples: accounting fraud at Wirecard, Volkswagen and the diesel scandal, Wells Fargo and fraud with customer accounts or the creative variety of personal misconduct at Uber and WeWork. Despite ever stricter legislation, surveillance and persecution, entrepreneurial disasters often are the result of unethical behavior by managers and their dependent employees.


Transformative leadership

Leading a company in this time is very hard. There are many challenges we have never faced before, with much more uncertainty. We need leaders who embody the capacity to lead in the midst of ambiguity and complexity. Leadership in this moment means giving everyone a sense of belonging, letting them know they are being heard and that they are valued. This is uncharted territory for many.


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